Feeding Guide

When it comes to feeding your dog the basic rule of thumb is 1.5 - 3% of body weight per day split over 1-2 meals, a puppy from 8 weeks will need between 2 - 3% of their ideal adult body weight per day, ideally split into 1-3 meals, however this is not written in stone and is largely dependent on your dog's activity levels.

However, the most important thing to remember that all dogs are a little different, and you know your dog best.

Don't worry your dog will not become obese or fade away overnight, if they are anything like our dogs they will eat as much as you are willing to give them! 

The one thing that must be remembered is that unlike kibble, raw food does not expand in the dog's stomach, so your dog might want more than perhaps it needs to begin with.

This will quickly pass as the food is much more nutritious and will take longer to digest, so your dog will feel satisfied for longer.

Just keep an eye on their weight and adjust the portion size accordingly.

What is BARF

The term BARF (Biologically Appropriate Raw Food) was coined by Dr Ian Billinghurst in the mid 80's a Vet and Agricultural Scientist, (WWW.barfworld.com). 

In a nutshell this type of diet is designed to replicate that of a wild predator, the Wolf, ancestor of all of our dogs and any from the wild cat family.

Typically raw food will consist of meat, 70-80% meat and offal, 10-15% bone, 10-15% fruit and vegetables and is served raw.

Myths and Misinformation

It is only to be expected that raw feeding like many things that are perceived to be new or different has attracted is share of myths detractors, it is natural that concerns exist after all our cats and dogs mean the world to us, so I would like to dispell some of these myths and reassure anyone thinking of giving this a try.

Bacteria and raw meat is an understandable concern, however, lets not forget dogs and cats are equipped to deal with bacteria. They have been eating raw meat for thousands of years and it has not always been fresh!

We only use human grade ingredients and free range chickens. The levels of bacteria are regularly tested and strictly controlled as part of our DEFRA registration requirements, so taking all the normal precautionary hygiene measures associated with handling raw meat is enough. 

Increased risk of parasites, that would be true if we used some types of unfrozen wild game (wild boar) in our recipes as some wild animals do have a higher risk of parasites (trichinae parasite) if un frozen, however we do not uese these proteins, all of our products are deep frozen and we only use human grade ingredients from DEFRA approved sources our food carries no risk of parasites. 

Bones are often sited as being bad for dogs. Before the introduction of kibble, dog food contained bone, perhaps you can remember 'white dog poo' as a child and wondering why it was white, well that was the bone and that it had been digested, however kibble does not go white as it has not been fully digested. Provided it is un-cooked, bone is an essential part of the dog's diet. It cleans teeth, provides minerals, helps digestion and keeps anal glands from becoming blocked and infected.

I could go on and add pages and pages of information. Quote studies, accounts from owners, breeders and experts, opinions from vets and medical professionals, but the information is already out there. So what is the difference between us and the manufacturers of kibble? Well, we are happy to disclose everything that goes in to our products, how we make it. We have nothing to hide. See if you can find out how the dried food manufacturers make their products and what actually goes into it. 

Don't forget to look at the Government food labeling guidelines, 'meaty chunks', beef and chicken, etc definately does not mean what you might think, chunks of meat, pieces of beef and chicken, anything but! 

​Give us a try for free!


We believe passionately in the virtues of raw food and we would like to pass on the good news. Even more, we would like you to try us for free and hopefully become regular customers. But we understand how important it is to make up your own mind.

So when you have done your own research and are ready to give raw a try please contact us and we will be happy to send you a free sample, no obligation whatsoever.