Hello! I’m Wilberforce, and this is my story…

I was found wandering alone in Central London when I was only 8 weeks old.

I was found wandering alone in Central London when I was just 8 weeks old. Some kind people took me to Battersea Dog and Cat Shelter and, while I was there, I even got dressed up and appeared on The Paul O’Grady Show. Not long after, I went to live with my new Mum, Dad, and my sister Lilly.

My new home was wonderful, with a lovely house, a great garden, and lots of exciting walks, but sadly I became very sick. Dad was determined to help me feel better, so he created a special diet of tasty raw food just for me.

Dad prepares my meals every day and I absolutely love them. Before long, he began making my recipes for other dogs too, and that is how the company was born. Dad may have set things up for me, but I proudly took on the important role of Chairdog.

For many years I oversaw taste testing, morale boosting, and strategic toy management. Now, at fourteen years old, I am enjoying a well earned semi retirement. These days you will usually find me playing with my toys, soaking up cuddles, and of course tucking into We Love Raw.

Even though I have stepped back from my official duties, this company has always been, and will always be, all about me and dogs like me, helping us live happier, healthier lives through delicious food made with love.